The Jim Henson Company has signed Little Hippie, as apparel and home goods licensee, to create new lines of merchandise featuring their beloved classic brands Labyrinth and Fraggle Rock.

The lines will include infant and toddler apparel, adult apparel, accessories and home goods for direct and online sales, as well as selected specialty and mid-tier retail locations nationwide. Apparel sizes range from infant, toddler and youth with coordinating adult styles. The home goods line will include Little Hippie’s signature woven cotton blankets, fleece blankets, tapestries, bed linens, posters; the accessory collection will include pins, tote bags and hats.

“As someone who grew up watching Fraggle Rock,” said Little Hippie founder and chief executive artist, Taylor Swope, “I can attest to how much these characters mean to our existing customers who already want to pass on to their children Jim Henson’s valuable lessons of friendship, understanding of others, and interconnectedness. No other creator aligns with our company values more, and I am thrilled to have the opportunity to learn from Henson’s imagination through developing art from his characters.”

The collection launches on July 24, 2017 at the Museum of Pop Culture’s retrospective Jim Henson exhibit in Seattle, and consumers can expect to see products available at LittleHippie.com shortly thereafter with further retail placement Fall 2017.

“Fraggle Rock was created to encourage and celebrate acceptance, tolerance and diversity in the world. Little Hippie is a perfect partner, sharing these core ideas and bringing a uniquely creative vision to these new merchandise lines,” said Nicole Goldman, Executive Vice President of Marketing and PR for The Jim Henson Company.  “Fans will dance their cares away with Taylor’s imaginative designs and products that reflect the joy and irreverence of this beloved brand.”

About Little Hippie

Little Hippie was founded in October of 2002 and is known for being a lifestyle brand as well as a community voice, fostering creativity to nurture the magic inside all of us, at any age. As a long time licensee of the Grateful Dead, Little Hippie has an expert understanding of producing goods for a devoted fanbase. With one of the most engaged Facebook followings in the industry, Little Hippie has established a genuine connection with consumers through which established fans and new fans alike can share their stories and find new merchandise. Under the direction of founding artist Taylor Swope, Little Hippie creates art you can wear, enjoy in your home or send to friends and family.

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About The Jim Henson Company

The Jim Henson Company has remained an established leader in family entertainment for over 60 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world-famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include Julie’s Greenroom (Netflix), Dot. (Sprout/Hulu), Splash and Bubbles (PBS), Word Party (Netflix), Doozers (Hulu/ Sprout), and the Emmy®-nominated Sid the Science Kid (PBS), Dinosaur Train (PBS), and Pajanimals (Sprout). Television productions include Fraggle Rock, The Storyteller and the sci-fi cult series Farscape. Features include Disney’s Alexander and the Terrible, Horrible, No Good, Very Bad Day, as well as The Dark Crystal, Labyrinth, MirrorMask, and Jim Henson’s Turkey Hollow. Currently in development include Happytime Murders, starring Melissa McCarthy and the highly anticipated film Fraggle Rock.

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. The Company is home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television, theme park and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of- the-art and vintage equipment. The Company’s Henson Alternative brand is currently touring Puppet-Up! – Uncensored, a live puppet improvisational show.

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